Adidas 2012 Media Suite
Adidas tasked us to design and theme the interior of a prefab scruture that was due to become their Olympic gameS 2012 HQ. Built at Westfield Stratford East London near the Olympic site. The so called ‘Adihub’ hosted press briefings, hospitality and provided athletes a location to acquire their sporting apparel.
PlayStation - E3 LA
PlayStation where showcasing their hand held console the PS Vita. at E3, a trade show for computer and video gaming, held in LA.
The challenge was to balance PlayStation's aesthetic requirements with those of it's various third party gaming partners. I designed and developed the graphics and space, mixing both gaming assets with PlayStation’s graphic style.
Tesco instore comms
To help develop Tesco's new approach to instore communications.
The objective was to put the heart back into the store by developing a warmer overall look and feel with a new photographic style with stronger a more relevant communications hierarchy. Unnecessary signage was removed and using high to eye communications made for clearer points of navigation at appropriate levels inspiring across permanent, semi-permanent and transient areas of the store.
Brand new football specific sports nutritional products. Recently launched and already being taken up by top flight teams and beyond. I designed the branding, the packaging and artworked ready for print.
Sony PlayStation Paris Games Week
Helped design the event space for PlayStation at Paris Games Week, France’s largest tech consumer show. The 1,200m site showcased new gaming hardwear and games titles.
The 'Uncharted' games title section of the space won an award for best at show.
Nokia World Expo
Briefed to design the event space for Nokia’s flagship global event, ‘Nokia World’ held in Stuttgart, Germany. To create a space which embodied the brands ‘connecting people’ strap line. Experiences and environments designed to be open and welcoming, allowing guests to meet, communicate, and influence the conferences program of events.